Seven Jeans are known for pioneering the premium denim craze.  My first pair of premium denim happened to be Seven jeans!  I still have them as a matter of fact.  It's quite amusing to pull them out occasionally because the fit is much different than what I wear now.  They were a very full, relaxed fit which I no longer wear.  I prefer a seven jeans bootcut fit or 
standard fit, as shown here.

There are a number of fits for women including the original bootcut, the flynt, a pocket, ginger, roxanne, high waist bootcut, and more.  Pictured below is the 
seven jeans bootcut in vintage.
 
 
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